adStream is an ongoing journal of news and observations in streaming audio advertising.
Just as you’ve probably seen a Home Depot commercial if you watch live TV, you’ve probably heard a Squarespace ad if you’re an avid podcast listener. Anecdotal evidence is now supported by a study of podcast sponsorship. Continue Reading
adStream is an ongoing journal of news and observations in streaming audio advertising.
Soundcloud, which is gradually introducing streaming audio advertising to its listening platform, won a Cannes Lions Grand Prix award at the International Festival of Creativity last week Continue Reading
adStream is an ongoing journal of news and observations in streaming audio advertising.
Podcast ad network Midroll Media released results of an advertiser survey that tested sentiment about marketing in the category generally, and queried respondents about how they value the opportunity. Continue Reading
adStream is an ad-watch journal of interesting commercial sightings in streaming audio.
Spotify Free, the sometimes controversial ad-supported music service, advertises Spotify Premium in an interesting way: when the listener watches a 30-second commercial, the next 30 minutes are ad-free. Continue Reading
adStream is an ad-watch journal of interesting commercial sightings in streaming audio.
Some brands are hungry for social engagement, as much as product engagement. That’s the case with McDonald’s, which is running audio/companion ads on Pandora that lead to uniquely persistant connection with regional Twitter feeds. Continue Reading
Consumer credit-rating company Experian has a new CMO, and has rolled out new ads with radio and streaming audio in the mix. We caught one as a pre-roll of an HD Radio webcast in iHeartRadio. Continue Reading
If you pay attention to streaming ads, you’ve probably heard and seen lots of insurance companies. Insurance companies hold the top three spots (GEICO, Progressive, Liberty Mutual) in national radio ad placements, and we encounter GEICO ads frequently in streaming music services and in YouTube. The Martin Agency just released three video ads specifically for streaming — they hilariously challenge the user not to skip. Continue Reading
This week SoundCloud marked a milestone in its relatively new advertising program with an announcement that it has paid out $1-million in ad revenues since the program launched in August. It’s a good moment to take a look at one launch advertiser, Jaguar, in the service. Continue Reading
adStream is a journal of ad-stalking in streaming audio services.
We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading
While reviewing the recently launched Chive Podcast podcast, we noticed an execeptional native ad performance for MeUndies, a lifestyle brand that mainly sells high-end underwear. The campaign keeps the hip tone of MeUndies marketing in general, while avoiding NSFW controversies that have characterized (and sometimes benefitted) MeUndies marketing in the past. Click to listen. Continue Reading
In recent editions of this feature we’ve looked at pre-roll audio ads (e.g. in Stitcher), and we regard audio pre-rolls as effective marketing that doesn’t strain the listener’s patience. We search for them in TuneIn and Pandora, and find something interesting — the second-roll. Continue Reading
In this edition of adStream we have a tale to tell, involving an iHeartRadio ad-skipping loophole, and a native ad on a terrestrial webcast. It’s all about content, even in commercial breaks. Continue Reading