Agency noted for Geico campaigns creates ad specifically for streaming

If you pay attention to streaming ads, you’ve probably heard and seen lots of insurance companies. Insurance companies hold the top three spots (GEICO, Progressive, Liberty Mutual) in national radio ad placements, and we encounter GEICO ads frequently in streaming music services and in YouTube. The Martin Agency just released three video ads specifically for streaming — they hilariously challenge the user not to skip. Continue Reading

adStream: We hear frequent real estate ads, as category is projected to grow

adStream is a journal of ad-stalking in streaming audio services.

We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading

adStream: MeUndies advertising is controversy-free in native audio

While reviewing the recently launched Chive Podcast podcast, we noticed an execeptional native ad performance for MeUndies, a lifestyle brand that mainly sells high-end underwear. The campaign keeps the hip tone of MeUndies marketing in general, while avoiding NSFW controversies that have characterized (and sometimes benefitted) MeUndies marketing in the past. Click to listen. Continue Reading