Deezer exec sheds light on unique U.S. strategy in interview
Deezer’s unusual arrival into the U.S. market has had us scratching our heads for several weeks. First an Elite plan only for Sonos owners, then a Premium+ one for the only marginally less costly Bose speakers? In an interview with CNET, North American CEO Tyler Goldman explained that audiophiles were just the first of many demographics that Deezer planned to target. He said the streaming service would be launching products for other U.S. segments over the next year. Continue Reading
