iHeartMedia today announced the launch of a private programmatic marketplace for digital radio in the company’s iHeartRadio service. iHeart says this is the first programmatic platform of its kind in the U.S. The platform is powered by ad-tech company AdsWizz. Continue Reading
Brief news items and worthy reads from around the web: Questioning the conglomerate approach; how voice controls are influencing music at home; album art endures. Continue Reading
iHeartMedia President Rich Bressler called digital “a nice add-on to broadcast radio,” particularly in the social outreach of its main brand and its hundreds of stations. And he had more to say about programmatic advertising keeping the company in parity with natively digital media. Continue Reading
Brief news items and worthy reads from around the web: Will iHeartMedia Survive? To SoundCloud, Love Dave. Audio advertising changing the tune for advertisers. David Lowery talks streaming, royalties, and solutions. Continue Reading
iHeartMedia delivered its Q4-2015 earning report and investor call last week, and as usual with these calls, the prepared statements and answers to investor questions gave perspective on the company’s strategic thinking. Broadcast and digital are “as one.” Continue Reading
iHeartMedia has shared its financial results for Q4 and FY 2015. The news release also included some details about the iHeartRadio. Although the parent company doesn’t break out financial details separately for its online audio brand, it did share some stats and metrics. Continue Reading
STRATA announced that digital ad inventory from iHeartMedia is now available in its systems for ad buyers. This new deal brings iHeart’s inventory to more than 1,000 ad agencies currently using STRATA. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves are lateral more than upward, as both Sony/ATV and iHeartMedia announced news about retaining their top leadership. Continue Reading
Brief news items and worthy reads, another round of articles stemming from CES. Read on for connected cars vs radio; Pandora SVP’s car talk; and iHeart partners for VR. Continue Reading
iHeartMedia is partnering with Canada’s largest media company, Bell Media, to take iHeartRadio to Canada this year. The exclusive deal pairs iHeart’s listening platform, one of the three leading streaming audio services in the U.S., with Bell Media’s 106 licensed radio stations across Canada. Continue Reading
Mediaocean announced that it has integrated iHeartMedia’s digital ad inventory into its Spectra media management platform. All of iHeart’s digital output is included, from computer to phone, tablet to gaming systems, and is quantified by Triton Digital’s Webcast Metrics Local. Continue Reading
If it’s difficult to identify winners and losers in the new CRB webcaster rates, the official comments emanating from three major participants tell a story: Major webcasters OK with it; music industry not. Continue Reading