STRATA announced that digital ad inventory from iHeartMedia is now available in its systems for ad buyers. This new deal brings iHeart’s inventory to more than 1,000 ad agencies currently using STRATA. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves are lateral more than upward, as both Sony/ATV and iHeartMedia announced news about retaining their top leadership. Continue Reading
Brief news items and worthy reads, another round of articles stemming from CES. Read on for connected cars vs radio; Pandora SVP’s car talk; and iHeart partners for VR. Continue Reading
iHeartMedia is partnering with Canada’s largest media company, Bell Media, to take iHeartRadio to Canada this year. The exclusive deal pairs iHeart’s listening platform, one of the three leading streaming audio services in the U.S., with Bell Media’s 106 licensed radio stations across Canada. Continue Reading
Mediaocean announced that it has integrated iHeartMedia’s digital ad inventory into its Spectra media management platform. All of iHeart’s digital output is included, from computer to phone, tablet to gaming systems, and is quantified by Triton Digital’s Webcast Metrics Local. Continue Reading
If it’s difficult to identify winners and losers in the new CRB webcaster rates, the official comments emanating from three major participants tell a story: Major webcasters OK with it; music industry not. Continue Reading
iHeartMedia announced the launch of a new standalone app called iHeartRadio Family. This new property targets families with children aged 4 to 11, with kid-friendly music from today’s pop performers and from the stars of shows on Nickelodeon, Disney, and PBS. Continue Reading
iHeartMedia has announced the first output from SoundBoard, an in-house creative agency for premium marketing integrations. The sponsor is Coca-Cola, in a new podcast called First Taste Fridays. The native ad staging is deep. Click to listen. Continue Reading
In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets. Continue Reading
Will they or won’t they? After filing a suit against iHeartMedia last week in Illinois only to dismiss it three days later, ABS Entertainment has reopened the case. The company, which represents Arthur and Barbara Sheridan, is seeking royalties for songs recorded prior to 1972. Continue Reading
Dan Shelley has joined iHeartMedia as the company’s senior vice president of digital content strategy. In this role, Shelley will be tasked with developing national digital strategy, including content publishing, staffing, and identifying partnerships. Continue Reading
Late last week, Arthur and Barbara Sheridan’s ABS Entertainment company launched a new legal foray for copyright royalty charges against iHeartMedia in Illinois. However, three days after filing the suit, ABS filed to dismiss the charges. Continue Reading