In the Q2 iHeartMedia earnings call yesterday, President, COO, and CFO Rich Bressler held forth on company vision. Not unpredictably, he evangelized iHeart’s dominant reach as the largest U.S. radio company, with particular comparisons to the Entercom/CBS Radio merger. He also made an interesting comparison. Continue Reading
iHeartMedia President Rich Bressler called digital “a nice add-on to broadcast radio,” particularly in the social outreach of its main brand and its hundreds of stations. And he had more to say about programmatic advertising keeping the company in parity with natively digital media. Continue Reading
iHeartMedia delivered its Q4-2015 earning report and investor call last week, and as usual with these calls, the prepared statements and answers to investor questions gave perspective on the company’s strategic thinking. Broadcast and digital are “as one.” Continue Reading