iHeartMedia streaming ad inventory now in the Mediaocean buying platform

mediaocean logo

Mediaocean announced that it has integrated iHeartMedia’s digital ad inventory into its Spectra media management platform. All of iHeart’s digital output is included, from computer to phone, tablet to gaming systems.

“Partnering with iHeartMedia offers our buyers access to the largest reach of any radio or television outlet in America,” said Cordie DePascale, VP of Product and Partner Solutions at Mediaocean. He noted that by 2018 the listening audience for streaming radio will grow to 183-million, showing that radio “is still a critical channel for advertising.” Mediaocean now claims over 80% of the streaming adio market in its buying system.

In October, iHeartMedia announced a partnership with Triton Digital to use Triton’s Webcast Metrics Local product in providing metrics for iHeart’s online audio output. At that time Radha Subramanyam said, “This new reporting will showcase iHeartMedia’s digital scale at both the national and local market levels.” The Mediaocean appears to close the circle: “Our goal is to showcase our scale across both our broadcast and digital platforms on the national and local levels,” Subramanyam said, “giving agencies insight into our audiences and the massive reach of our assets.”

iHeartMedia boasts over 87-million monthly unique listeners on the digital side, in over 150 markets. The behemoth radio group comprises 858 radio stations.

Mediaocean Spectra is a multi-dimensional media management platform which gives buyers a view of both broadcast and streaming audio availability, alongside TV, video, and print.

Brad Hill