Norwegian radio event focuses on the push for digital transition

The Norwegian industry association Digitalradio Norge organized an event this week focused on the digital radio developments in the country. The Radioens Digitale Sprang (which translates to Radio’s Digital Leap) featured talks from several radio and broadcast leaders. Many of the discussions touched on the shift in messaging now that the timeline for a transition to digital radio has been agreed on by the Norwegian government. Continue Reading

Pandora exec evangelizes ultra-short mobile spots

Pandora’s Chief Revenue Officer John Trimble says that a mere eight seconds might be the perfect ad length for mobile video. “Looking ahead, I could envision video and audio ads as short as eight seconds being something advertisers and listeners will be interested in,” he said. According to AdWeek, the radio service isn’t going to imminently make a switch to a new ad length, but is considering a broader effort to reach the coveted young demographics. Continue Reading

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New podcast transcription service aims to make audio more searchable

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems like everyone is getting into podcasting — creators, networks, measurement companies, ad-tech companies, and now the transcription firm GMR Transcription, which announced the launch of an audio-to-text service. Does it make sense? We looked at two podcasts using the service.

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