by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. In this edition, a rundown of four online courses and webinars for getting a better understanding of podcasting issues and skills. Also — Sirius XM and Howard Stern. Continue Reading
The main story in this week’s newsletter from James Cridland is Spotify’s new “Show” product — a couple of new entries are reviewed. Also, new traditional radio station launches in the UK and Australia. Then, more radio news and links to other sources. One of the meatiest columns in this series. Continue Reading
Evergreen Podcasts, which inhabits what we call the emergent network space, has announced a partial acquisition of Five Minute News, and is declaring an intent to grow other shows into the daily short-news space. The investment amount is not disclosed, but Evergreen will host, distribute, and support all marketing programs for the podcast. Continue Reading
RAIN Digital Britain, the virtual version of RAIN’s annual European Summit event previously produced in London, was held in Zoom today, featuring seven sessions and 21 speakers. Created as a deep dive into the thriving UK digital audio business environment, the sessions and conversations roamed through priorities, challenges, and solutions from radio to broadcasting, plus a session on the quickly growing gaming segment. Click through for quotes and pics. Continue Reading
iHeartRadio announces today that its Podcast Awards program will continue in 2021, in a virtual format. In past years the January event was staged at the iHeartRadio Theater in Burbank, CA. The 2021 iHeartRadio Podcast Awards will be on January 21, streamed on iHeart’s Facebook and YouTube locations, the iHeartRadio app (naturally), and broadcast or streamed on some iHeartMedia radio stations and virtual sites. Click through for a complete list of categories and finalists. Continue Reading
The recently started podcast division of Amazon Music has gained the full 30-show catalog owned and operated by FOX News Network (FNR, in addition to FOX News Radio’s three nationally syndicated talk shows. FOX News Podcasts ranked in the Podtrac top 20 Podcast Publishers in the United States for November. Continue Reading
by Bill Rosenblatt
Guest columnist Bill Rosenblatt speculates a podcast world in which Amazon has acquired Wondery, fulfilling that rumor. A certain bifurcation would become evident in that scenario, pitching an Amazon/Spotify axis pushing for exclusivity of content, and an iHeartRadio/NPR axis pushing for ad revenue. A must-read column. Continue Reading
In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading
File this under “Nothing new under the sun.” Or, “Nothing succeeds like success.” Or, wow, podcasting is like every other media category. In the November edition of Podtrac’s Top Podcasts industry ranking, not a single new show entered the list from October. In October, three new shows came in, a reasonable 15% turnover. The top four slots remained resolutely unchanged. Click through for the list. Continue Reading
Pandora launches its end-of-year promotional campaign today, following internal research which showed that 7% more listeners tuned into holiday stations between October 15 and November 15 than during that stretch last year. Pandora launches its end-of-year promotional campaign today, following internal research which showed that 7% more listeners tuned into holiday stations between October 15 and November 15 than during that stretch last year. Click through to see the video, and for more of P’s brand marketing details. Continue Reading
Podcast analysis and attribution company Chartable has turned its metrics to a particular type of advertising: Podcast-to-podcast marketing. In this marketing category, podcasts advertise their shows on other podcasts. Click through for key results and a link to a fascinasting interactive table of results. Continue Reading
Podtrac released its monthly Top Podcast Publishers ranking for november. The company noted that global unique streams and downloads decreased for the Top 10 publishers by 10% from October and increased by 40% over November 2019. This makes sense, as the long Thanksgiving weekend might disrupt podcast listening routines, while the overall category growth over a year made November a growth story over that longer time frame. In the numbers: A large catalog disparity, in which iHeartRadio operates ten times as many podcasts as NPR does, illustrates different strategies of two powerhouse podcast networks. Continue Reading