That’s a lot of acronyms. To spell it out: The Corporation for Public Broadcasting has given a $500,000 grant to Southern California Public Radio, to support SCPR’s LAist Studios division and its development of podcasts.
It is a two-year grant, in support of LAist’s mission of addressing the content needs of young and underserved audiences.
The money goes to staffing, and will help provide creative tools to up-and-coming podcasters. Latino audiences are specifically mentioned in the SCPR announcement. LAist Studios owns a mission of discovering and celebrating the cultural landscape of Los Angeles. Launched in 2019, shows created by LAist Studios include “The Big One,” “Servant of Pod,” “Hollywood, the Sequel,” “California City,” “California Love,” and the recently launched “Norco ’80.”
“Since day one, our mission has been to create innovative on-demand audio that is representative of our amazing city. We are grateful for CPB’s support and excited to build on our momentum” said Kristen Muller, Chief Content Officer of SCPR.
“Southern California Public Radio has a proven record of producing engaging. on-demand programming,” said Kathy Merritt, CPB Senior Vice President, Radio, Journalism and CSG Services. “CPB is pleased to support their efforts to build on that record to reflect the rich cultural landscape of Los Angeles and engage with audiences seeking connection, information, and entertainment.