Steve Goldstein: Why a Podcast Without a Strategy is Likely to Fail

by Steve Goldstein
In this guest column, Steve Goldstein lays out some Reality with a capital R for new and would-be podcasters. “The truth is well-funded companies with tools, talent, and resources at their disposal often fall into a similar trap of introducing merely adequate content along with vanilla marketing.” Steve itemizes three critical strategic components. A must-read column.
Continue Reading

Ford/Toyota try to slow Apple/Android takeover of digital dashboards

Ford and Toyota have formed the SmartDeviceLink Consortium, an alliance of car companies and software developers intended to create alternatives to Apple CarPlay and Android Auto, the leading suppliers of smartphone integration in dashboards. The effort hopes to bring some oxygen into a closed duopoly governed by the world’s two leading operating systems. Continue Reading