Steve Goldstein: Why a Podcast Without a Strategy is Likely to Fail
by Steve Goldstein
In this guest column, Steve Goldstein lays out some Reality with a capital R for new and would-be podcasters. “The truth is well-funded companies with tools, talent, and resources at their disposal often fall into a similar trap of introducing merely adequate content along with vanilla marketing.” Steve itemizes three critical strategic components. A must-read column.
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