Advertising in music services, and ad technologies that power it.
Triton Digital’s Tap Podcast advertising solution has new Australian client. Podcasting platform Whooshkaa announced that it will be using Tap to monetize its audio content. Continue Reading
The Radio Advertising Bureau released its 2015 results, revealing digital revenue surpassing $1 billion for the first time. Digital revenue rose 5% from $973 million to nearly $1.02 billion over the course of last year. “More and more advertisers are extending the unmatched reach of broadcast radio by taking advantage of radio’s off-air and digital options,” RAB President and CEO Erica Farber said of the results. Continue Reading
XAPPmedia released its Q4 ad load report, which saw an increase to the average ad load for Internet radio while the average time to first ad continues to drop. It found that the average ad load rose 5.7% from the third quarter to 2 minutes, 29 seconds. Continue Reading
Tuned Global and Triton Digital have reached a partnership in which Triton’s ad-exchange technology will monetize Tuned Global’s mobile apps. Specifically, Triton’s a2x programmatic platform will transact sales across the white-label service Tuned Global offers. Continue Reading
AdLarge has announced its latest podcast ad-repping deal, partnering with ex-SNL comedian Jim Beuer to exclusively bring to market his two existing podcasts, plus others currently in development. Continue Reading
iHeartMedia delivered its Q4-2015 earning report and investor call last week, and as usual with these calls, the prepared statements and answers to investor questions gave perspective on the company’s strategic thinking. Broadcast and digital are “as one.” Continue Reading
Standard Media Index released its January U.S. advertising report. As in other recent editions of this report, digital spending across media categories rose. The uplift in digital spending kept the entire ecosystem in a 13-month growth trend. Radio was split: Traditional radio down, Internet radio up, both by double digits. Continue Reading
Today brings an announcement from ad-tech purveyor XAPPmedia, describing a partnership with Slacker Radio that brings XAPP’s voice-interactive technology to Slacker listeners for navigating the music library. Slacker users are served promotions for playlists, artists, or songs, and can switch to the promoted music by saying a word or phrase without touching the screen. Continue Reading
The most informative part of quarterly earnings calls can be the Q&A with investors, for the strategic story beyond the financials. Click through for insights, perspectives, and forward projections voiced by CEO and Brian McAndrews and CFO Mike Herring in last week’s responses to investors. Continue Reading
Spotify has expanded its listenership measurement study, produced by TNS, and today released results of a survey conducted in Canada. Like the European study, the Canada survey measures listening to terrestrial radio and to Spotify’s free online radio service, and demonstrates that Spotify’s audience provides incremental additional reach to radio advertisers. Continue Reading
In the latest expansion of its programmatic technology reach, Triton Digital has reached a partnership with Adforce.com to operate the a2x platform in several European national markets where Adforce.com will be the exclusive operator. Continue Reading
Today’s ambitious professional musicians have more ways than ever to find gigs and paid outlets for their skills. For instance, we’ve heard about Berklee College of Music students specializing in music for podcasts. A new platform has emerged in an effort to harness those creatives and put them in touch with potential buyers. Continue Reading