New online marketplace offers ad agencies original music

crucialcustom 300wToday’s ambitious professional musicians have more ways than ever to find gigs and paid outlets for their skills. For instance, we’ve heard about Berklee College of Music students specializing in music for podcasts. A new platform has emerged in an effort to harness those creatives and put them in touch with potential buyers.

CrucialCustom is a platform for connected ad agencies with musical talent, including performers and composers. It acts like a freelance marketplace, where an agency’s music supervisor or project manager can create a listing detailing the musical creation they need, then someone in Crucial’s network of artists and writers will create the work on demand. The service has a curation angle, with experts vetting the talent for production quality and confirming that submissions match the specs set by the client.

This new platform is from CrucialMusic, an independent artist sync house. It’s one of the many niche businesses that have emerged aimed at helping small and indie artists navigate the growing number of digital business outlets.

Anna Washenko