RAB

Broadcast radio’s digital revenue breaks $1 billion in RAB 2015 survey

Posted on by Anna Washenko

The Radio Advertising Bureau released its 2015 results, revealing digital revenue surpassing $1 billion for the first time. Digital revenue rose 5% from $973 million to nearly $1.02 billion over the course of last year. “More and more advertisers are extending the unmatched reach of broadcast radio by taking advantage of radio’s off-air and digital options,” RAB President and CEO Erica Farber said of the results. Continue Reading →

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Digital revenue projected to grow for radio, RAB finds

Posted on by Anna Washenko

Digital ad revenue for the radio industry increased 11.4% to $550.8 million in 2015. That’s the key takeaway from the latest benchmarking report commissioned by the Radio Advertising Bureau. According to the analysis, the average market cluster saw $961,756 from digital sales during the year. Continue Reading →

RAB semi-annual report sees growth in digital and off-air advertising

Posted on by Anna Washenko

The Radio Advertising Bureau has released its semi-annual revenue report. The results for the first half of 2015 revealed continued declines in spot advertising, while digital and off-air sectors maintained growth. Radio’s first-half ad revenue hit $8.2 billion, down just 1% from the year-ago period. Continue Reading →

Momentous Momentum

Posted on by Jennifer Lane

Last week we learned from the Radio Advertising Bureau’s 2013 Revenue Report that digital dollars continue to increase at a much faster rate than other revenue segments for radio broadcasters. One of the obvious reasons why the digital sector is growing quickly is that the streaming audience is growing in all the right ways. Continue Reading →

Digital dollars lead 2013 revenue growth for broadcast radio

Posted on by Brad Hill

The Radio Advertising Bureau (RAB) today released a 2013 revenue report for broadcast radio. By a wide margin, digital revenue led other income segments in year-over-year comparisons. Overall revenues were flat in 2013, when examined through two lenses: full year-over-year, and Q4 2013 vs. Q4 2012. Digital is growing fast from a small percentage of total radio revenue — 5% in 2013. Continue Reading →