Spotify For Brands, the company’s outreach division which promotes the free-listening service to advertisers, has released a new trove of data focused on brand awareness and listener profiling in the U.K. It is part of an ongoing The New Audio series, with survey work commissioned from TNS. Continue Reading
Spotify has expanded its listenership measurement study, produced by TNS, and today released results of a survey conducted in Canada. Like the European study, the Canada survey measures listening to terrestrial radio and to Spotify’s free online radio service, and demonstrates that Spotify’s audience provides incremental additional reach to radio advertisers. Continue Reading
The result of a large-scale consumer survey commissioned by Spotify was released today, assessing how consumers in 10 European countries listen to terrestrial radio and Spotify’s radio-like freemium platform. Called “The New Audio,” the study is positioned to brand marketers. Continue Reading
A new survey from European research reveals that Spotify’s freemium plan enjoys an 8.8% reach in Germany. The study was commissioned by Spotify, specifically to bolster its advertising business in Germany. The study compared Spotify’s reach metrics with traditional radio. Continue Reading