Advertising in music services, and ad technologies that power it.
Yesterday Pandora delivered one of its happiest quarterly reports in a couple of years, revealing forecast-beating annual growth in revenue and monetization efficiency. Pandora stock was rocketing up an eye-popping 25% in afternoon trading today. “We’re entering a new era… Continue Reading
Cadence13 and Nielsen have released a research report titled The Purchasing Power of Podcast Listeners, the first in a series that will examine the behaviors and trends within this audience. The first report explores listeners of shows about sports, society & culture, and television & movies and their spending habits in the consumer packaged good categories of snacks, carbonated beverages, and beauty products. Continue Reading
The BBC has entered a deal with Sweden-based podcast company Acast. Under this partnership, Acast will be the official partner for commercialization of BBC podcasts and audio outside of the UK. The deal is a joint initiative between the BBC World Service and BBC Radio & Education. Continue Reading
Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading
FreeWheel Advertisers, formerly known as STRATA, has released results from its latest quarterly agency survey, which details opinions and outlooks for programmatic advertising. The most recent results point to growing adoption of programmatic technology across media. Continue Reading
One of the most successful audio titles, Freakonomics Radio, is moving to Stitcher this summer, according to an announcement sent out this morning by Midroll Media, which controls Stitcher. Both Midroll and Stitcher are owned by E.W. Scripps. There’s an interesting strategy for show archives. Continue Reading
8tracks announced a new partnership that will see audio ads roll out on its service in Canada. The audio platform will be exclusively represented by leanStream, Canada’s largest ad marketplace. Available ad units include pre-roll, mid-roll, or special sponsorships such as branded playlists and first impression takeovers. Continue Reading
Wondery is making ad partnerships in multiple markets. Along with announcing a deal with DAX in the UK, the podcast host has also inked agreements with two new partners to sell its ad inventory in Canada and in Australia. Continue Reading
Westwood One is announcing today that it has obtained exclusive representation to advertisers of the second season of In the Dark, an investigative crime podcast. The APM-produced show won a Peabody Award in its first season, and has served over 12-million downloads.
Blubrry teased a new ad-insertion feature to dynamically put advertisements in future and already published podcast episodes. The podcast company said this feature is currently being tested and will roll out “very soon” to its pro hosting customers. Continue Reading
Podcast network Wondery announced that it has chosen DAX for its UK ad sales partner. Under the terms of the agreement, Wondery will sell its inventory through DAX, making it available to UK advertisers. Continue Reading
Tokyo FM is the flagship radio station of Japan FM (39 stations), and is making a joint partnership announcement with AdsWizz. The deal brings AdsWiz technology to a new “Wiz Radio” app, and appoints Tokyo FM the sales rep for the AdWave digital audio marketplace in Japan. Continue Reading