8tracks announced a new partnership that will see audio ads roll out on its service in Canada. The audio platform will be exclusively represented by leanStream, which represents itself as Canada’s largest ad marketplace. Available ad units include pre-roll, mid-roll, or special sponsorships such as branded playlists and first impression takeovers.
“Our new audio ad partnership with leanStream gives marketers access to our Canadian audience in highly-targeted ways, even when listeners tune in from a mobile device that’s tucked away in a pocket,” 8tracks Founder and CEO David Porter said.
8tracks introduced ads to its U.S. audience earlier this year. This revenue source has helped counteract the high costs of music licensing, and the company was able to lift its weekly listening limits for its free access tier earlier in April.