Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
Advertising & Monetization
Advertising in music services, and ad technologies that power it.
The Pandora/AdsWizz combination: A chat with the execs about programmatic
In 2018 there is a fresh sense that programmatic audio is coming into an era of recognition and marketplace maturity. RAIN spoke with Scott Walker, Pandora’s SVP of Programmatic Sales, and Alexis van de Wyer, CEO of AdsWizz. The conversation touched on Google’s entry into programmatic audio, predictions of the future, and Pandora’s acquisition of AdsWizz.
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Podbean debuts internal programmatic ad platform
Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading
AdsWizz wins Drum Digital Trading Award for best programmatic tech
Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium. Continue Reading
WNYC Studios teams with Whooshkaa for Australian ad sales
WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. Continue Reading
SoundCloud’s ad inventory joins AppNexus programmatic platform
SoundCloud has made its advertising inventory available for programmatic buys via AppNexus. A new deal between the parties brings buyers access to 15-second and 30-second pre-roll spots and in-feed audio and video spots on SoundCloud. Continue Reading
Google moves into programmatic audio ads with DoubleClick expansion
Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon. Continue Reading
Lauren Nagel promoted to VP creative role at Pandora
Pandora announced a promotion for Lauren Nagel, a long-time exec with the audio company. Her new title is VP, Executive Creative Director, and in this role, she’ll be responsible for more broadly overseeing creative advertising work. Continue Reading
TPX sign to rep two Canadian podcasts
Toronto-based podcast sales company The Podcast Exchange (TPX) announced that is has signed to Canadian podcasts to its roster — the first Canadian shows to be represented by TPX. They are: “Canadian True Crime” and “Grownups Read Things They Wrote as Kids.” Continue Reading
iHeartMedia Analytics launches, measuring and optimizing broadcast radio digitally
In a significant rollout of new advertiser products, iHeartMedia is today launching iHeartMedia Analytics, a digital attribution service for broadcast radio. The company is seeking to transform how advertisers plan, buy, and measure their campaigns in the largest array of commercial stations in the U.S. Brian Kaminsky, iHeart’s President of Revenue Operations and Insights, offers details to RAIN News. Continue Reading
Digital audio advertising up 39% in IAB Full Year Report (2017)
Ad spending on digital audio leaped upward 39% in 2017 over the previous year, according to a newly released report from the Interactive Advertising Bureau (IAB). Total 2017 ad spend in the category was $1.6-billion, up from $1.1-billion in 2016. Mobile increased its supremacy. Continue Reading
Vox Media gets creative with new podcast ads for HBO’s Silicon Valley
Vox Media is exploring new options for creative advertising in podcasts. Three of the media company’s shows will have ad breaks where Kara Swisher, co-founder of Recode and host of the Recode/Decode podcast, interviews a character from the HBO comedy Silicon Valley. The interview with actor Chris Diamantopoulos (in character as tech investor Russ Hanneman) covers the current cryptocurrency plotline of the show. Continue Reading