Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
PwC has yet more insights on the podcast industry, this time focused on Australia. The PwC Australian Entertainment and Media Outlook projected that the nation could see an 85.9% revenue increase over the next five years. Continue Reading
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
PwC has published its annual report of projections and predictions for the international media industry. The Global Entertainment and Media Outlook 2018-2022 valued the music, radio, and podcast sector in the U.S. at $40.7 billion in 2017. The industry is projected to see a 4% compound annual growth rate to reach $49.5 billion in 2022. Continue Reading
Yesterday we shared the top-down global overview from PwC’s Entertainment and Media Outlook. Today’s we’ll drill down into the report’s data specifically for the United States. The results point toward projected total entertainment and media revenue of $666.13 billion in 2017. Music revenue in the U.S. is projected to hit $18.3 billion in 2017 with a CAGR of 5.596% for the report period. Continue Reading
PwC has published its 18th Global Entertainment and Media Outlook 2017-2021. The annual report offers intensive analysis of several entertainment industries around the world. For music, the outlook seems positive for a digital future, with streaming expected to be the top source of global revenue for the sector. If that prediction bears out, 2017 would be the first year when digital revenue will exceed physical sales on a worldwide scale. Today we’ll dive into the global data, and tomorrow will focus on just the U.S. analysis. Continue Reading
On Wednesday, we shared some of the pertinent data from the PwC Global Entertainment and Media Outlook. That assessment pointed to some general trends we can expect across 2016-2020 in music and Internet advertising. Today, we take a deeper dive into the numbers for the U.S. radio industry. Continue Reading
PwC has released its Global Entertainment and Media Outlook for 2016-2020, and the report includes projections for music, radio, and Internet advertising. Global E&M spending is expected to rise from $603 billion in 2015 to $720 billion by 2020. The consultant shared some highlights from the global and U.S. editions of the report. Continue Reading