Advertising in music services, and ad technologies that power it.
AdLarge sent us an announcement that its cabana division, which represents podcasts to advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading
The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way. Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading
The JACK brand, one of the few remaining independent commercial radio groups in the UK, is announcing a deal with Targetspot which will allow advertisers to access JACK’s digital audio inventory programmatically for the first time. Continue Reading
iHeartMedia announced that it launching a platform to help brands reach consumers during the recovery from the COVID-19 pandemic. The SmartAudio COVID Recovery Program is a collection of three products aimed at helping businesses reconnect with existing customers and reach new ones. Continue Reading
Les Hollander, veteran digital audio executive and frequent RAIN Summit speaker, has joined Globel-owned DAX as Chief Growth Officer. Hollander left Spotify in December after six and a half years as Global Head of Audio & Video Monetization. His career has included executive stints at Clear Channel, CBS, Pandora, and Gannett. At DAX, he will report to CEO Matt Cutair in New York and Guy Jones (Commercial Operations Director of DAX Worldwide) in London. Continue Reading
Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading
BIA Advisory Services has released a new forecast for local advertising revenue that reflects the negative impact of the coronavirus pandemic. The original outlook expected that U.S. local advertising would reach $161.3 billion this year, with digital sources pegged to be $66.9 billion. Continue Reading
Westwood One and Magellan AI teamed for an investigation into advertising on top 400 podcasts in the United States. Their review collected between the Q4 2018 and Q4 2019. The pair found that the number of podcast ads has risen on the back of similar growth in the number of episodes. Continue Reading
The Myers Report, issued by the Jack Myers media empire MediaVillage, has issued a set of projections for 2020 advertising spend, comparing pre-COVID-19 with the current and future environment. Click through for a telling chart of projections. Continue Reading
Targetspot, a division of AudioValley, has launched a new tool called Passport Explore, a platform that allows any digital audio player to manage advertising campaigns. This service can set up local, national, and international advertising campaigns across any type of digital audio, including streaming, webradio, and podcasts. Continue Reading
Podcast companies have, understandably, been closely monitoring how listening habits are changing as a result of the coronavirus pandemic. Data about listening is key in how podcasts forge deals with advertisers, and brands’ ad budgets have also been impacted by the virus outbreak. Magellan’s latest blog post offers insights into the industries that are increasing their podcast ad spending. Continue Reading
Vibenomics, a specialist in audio advertising and experiences, has raised Series A funding to further its operations. The company raised $6 million in a round led by BIP Capital, bringing its total funding to $13.5 million. Continue Reading