Advertising in music services, and ad technologies that power it.
Targetspot, a division of AudioValley, has launched a new tool called Passport Explore, a platform that allows any digital audio player to manage advertising campaigns. This service can set up local, national, and international advertising campaigns across any type of digital audio, including streaming, webradio, and podcasts. Continue Reading
Podcast companies have, understandably, been closely monitoring how listening habits are changing as a result of the coronavirus pandemic. Data about listening is key in how podcasts forge deals with advertisers, and brands’ ad budgets have also been impacted by the virus outbreak. Magellan’s latest blog post offers insights into the industries that are increasing their podcast ad spending. Continue Reading
Vibenomics, a specialist in audio advertising and experiences, has raised Series A funding to further its operations. The company raised $6 million in a round led by BIP Capital, bringing its total funding to $13.5 million. Continue Reading
Advertise Perceptions has issued a report called the Coronavirus Effect on Advertising Report. It’s a trade survey of marketing and sales execs, one-third marketers and two-thirds agency buyers. Digital audiio is presented. The purpose is to determine how ad spends are shifting among media categories during the coronavirus disruptions, and to project how and when those shifts will play out through 2020. Continue Reading
Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading
Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading
Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading
Spotify has expanded its Ad Studio platform, bringing the self-service tool out of beta. The Ad Studio will now be available in 18 additional markets around the world. This move marks a notable expansion to how businesses can advertise on the platform three years after the tool was initially introduced. Continue Reading
Global streaming music leader Spotify has selected Cisneros Interactive to exclusively manage the advertising service portfolio of Spotify in Latin America, one of Spotify’s most important and fast-growing markets. Continue Reading
With the coronavirus crisis saturating media news, it shouldn’t come as a surprise that quarantine references would seep into podcast advertising — especially when podcasts hosts are controlling the message to a large extent. Magellan, and podcast advertising analytics company, examined the phenomenon. Continue Reading
AdLarge Media has entered an exclusive ad sales agreement with Remote News Service. RNS provides radio stations with customized hyper-local and national news. It offers stations custom branding, news anchor selection, traffic, weather, and more. Continue Reading
AdsWizz is announcing a couple of enhancements to its AudioMatic platform — which is a self-serve programmatic planning and ad-buying platform for major agencies building podcast campaigns. One of them automates and scales host-read ads, and the other address brand safety. Continue Reading