Myers Report projects bleak ad forecast — except podcasting

The Myers Report, issued by the Jack Myers media empire MediaVillage, has issued a set of projections for 2020 advertising spend, comparing pre-COVID-19 with the current and future environment.

The key part for RAIN’s purpose is the following chart:

The recessive effect of COVID-19 on different media categories could be described as catastrophic — except for the lone plus sign for podcasts.


Brad Hill