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Entravision takes over Cisneros Interactive with majority investment

Media and marketing network Entravision has announced its majority investment in Cisneros Interactive, a digital advertising company and division of Cisneros. Cisneros Interactive is well known to RAIN readers as the parent company of Audio.Ad, a sponsor and presenter at many RAIN Summits. Both companies serve Spanish and Hispanic American markets. Continue Reading

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Cisneros study: Puerto Ricans value digital audio, have increased consumption during COVID-19 quarantine

Cisneros Interactive and Brandwatch collaborated on an investigation into how the COVID-19 pandemic has impacted digital listeners in Puerto Rico. The results are based on 700 online surveys taken between March 23 and April 6. Quarantining has led many Puerto Rican listeners to place a higher value on audio content. Continue Reading