Cisneros chooses Triton Digital to manage and monetize podcasts

Triton Digital is announcing a new arrangement with Cisneros Interactive, to power the management and monetization of the Cisneros podcast network, Audio.Ad Podcasts. To fulfill the deal, Triton will leverage its Omny Studio and programmatic advertising platforms.

Entravision takes over Cisneros Interactive with majority investment

Media and marketing network Entravision has announced its majority investment in Cisneros Interactive, a digital advertising company and division of Cisneros. Cisneros Interactive is well known to RAIN readers as the parent company of Audio.Ad, a sponsor and presenter at many RAIN Summits. Both companies serve Spanish and Hispanic American markets.

Cisneros study: Puerto Ricans value digital audio, have increased consumption during COVID-19 quarantine

Cisneros Interactive and Brandwatch collaborated on an investigation into how the COVID-19 pandemic has impacted digital listeners in Puerto Rico. The results are based on 700 online surveys taken between March 23 and April 6. Quarantining has led many Puerto Rican listeners to place a higher value on audio content.

Cisneros Interactive signs exclusive ad-rep deal with Spotify in Latin America

Global streaming music leader Spotify has selected Cisneros Interactive to exclusively manage the advertising service portfolio of Spotify in Latin America, one of Spotify’s most important and fast-growing markets.

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