Media and marketing network Entravision has announced its majority investment in Cisneros Interactive, a digital advertising company and division of Cisneros. Cisneros Interactive is well known to RAIN readers as the parent company of Audio.Ad, a sponsor and presenter at many RAIN Summits.
Both companies serve Spanish and Hispanic American markets. Entravision operates in more than 20 countries across Latin America, Europe, and Asia. The company owns and operates 49 Spanish language radio stations. Cisneros Interactive is a leader in the rapidly growing digital advertising sector in the Latin American and U.S. Hispanic markets. Over the past decade since its 2010 founding, the Company has built a presence in 17 countries.
“We are pleased to announce our strategic investment in Cisneros Interactive,” said Walter Ulloa, Chairman and Chief Executive Officer of Entravision. “The media space has quickly evolved to demand more performance-based, transparent and digital-focused solutions, and in order to best service our growing client base we continue to enhance our product portfolio and service offering. This investment aligns with our mission, given the breadth of Cisneros Interactive’s services, the quality of its global partnerships and the sophistication of its sales operations. I am confident our partnership with Cisneros Interactive is just the beginning of a long and productive relationship.”
Adriana Cisneros, CEO of Cisneros, said, “Entravision’s investment is a significant milestone for our company and will accelerate our growth potential by providing operational synergies, new resources and dynamic platforms. Working hand-in-hand, we will elevate our combined businesses to a global arena of premier digital clients, while generating unique and valuable assets for the marketing and ad-tech industries.”
No changes to Cisneros staffing or positioning of executives, the announcement says.