Cadence13 partners for podcast investigating Robert F. Kennedy’s death

Cadence13 is partnering with a pair of true crime storytellers for a new podcast investigating the assassination of Robert F. Kennedy. Marc Smerling and Zac Stuart-Pontier, who also co-created the Crimetown podcast and The Jinx television series, will be working on the new show, titled The RFK Tapes. The first episode is out today, on the 50th anniversary of his death. Continue Reading

WWDC: Podcasts app gets more Siri support, arrives on Apple Watch

This year, Apple focused its WWDC keynote entirely on its software and operating systems. That choice meant the presentation didn’t get into any big-ticket numbers about the company’s entertainment services. However, Apple has made some updates to add functionality to both its Podcasts and Apple Music platforms. Continue Reading

Podbean debuts internal programmatic ad platform

Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading

AdsWizz wins Drum Digital Trading Award for best programmatic tech

Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium.  Continue Reading