New Pandora ad doubles down on the joy of non-interactive listening [VIDEO]

Posted on by Brad Hill

Pandora has released a new TV commercial in its line of “The Next Song Matters” series, called The Song. The new spot takes the theme of Pandora’s first ad in this series (The Next Song) — the joyous impact of the perfect song at the perfect time — and compresses it into the deep feeling of music generally. In both, there is an underlying message of perfect music provided by non-interactive listening. Continue Reading →

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The smartphone shift and what it means for radio

Posted on by Brad Hill

The smartphone is one of the most influential consumer electronics categories of the last 20 years. It certainly influences how Americans listen to radio and internet-delivered audio. At RAIN Summit West, Edison Research President Larry Rosin brought new metrics about smartphone listening from Edison’s ongoing Share of Ear and Infinite Dial consumer surveys. A shift is underway, too dramatic to disregard. Continue Reading →

Triton Digital’s programmatic audio advertising (a2x) enters the Japan market via Dentsu

Posted on by Brad Hill

Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading →