In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading
SXM Media presented its new face at the IAB Podcast Upfront today. In a session hosted by Lizzie Widhelm (who joined Sirius with the Pandora acquisition) and Sarah van Mosel (who went over with Stitcher), SXM brought a research paper to the virtual event. Click for lots of info. Continue Reading
The recently renamed Cumulus Podcast Network engaged Signal Hill Insights for “Podcast Download” — a data report which covers listener behavior, genre engagement, acceptance of advertising, and more. This is one of the most dense and graphic reports we’ve seen. Click for details and the download link. Continue Reading
Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading
If time flies, one important tracking blip is the series of monthly podcast measurement reports from Podtrac. The Top Podcast Publishers list is celebrating its fifth anniversay in the April report. Podtrac made some interesting comparisons. Continue Reading
Veritone, the AI company whose tech is founded on capturing and organizing media content, is releasing info about newly added features to its Digital Media Hub. That platform serves audio and video publishers which seek to better understand their broadcast content. Click for details of three new enhancements. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. An Australian radio station doesn’t give time checks — for a clever reason. BBC’s random traditions. Much more in this roundup of observations and insights. Continue Reading
Today audio juggernaut SiriusXM is announcing the merger of three internal sales divisions attached to Sirius, Pandora, and Stitcher. Unifying the three ad sales entities creates a marketplace of 150-million listeners across a constellation of satellite programming, lean-back streaming music, and podcasting. The newly combined unit is called SXM Media. Continue Reading
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading
The drip of announcements related to The Ambies, the awards program produced by The Podcast Academy, has turned into a stream of news as the organization discloses celebrity participation for the first Ambies ceremony on May 16. Click for details. Continue Reading
Jottings of note:
— In Front of the Upfront (IAB and RAIN)
— Millions of Moms (Call of the Day)
— A Day in the Life (Podcast Day)
To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading