RAIN Summit Snippets: Ginny Morris and Paul Jacobs on radio in the car

“I sleep pretty well at night,” Ginny Morris said to Paul Jacobs at RAIN Summit West in Las Vegas. Ginny Morris (CEO and Chair of Hubbard Radio) delivered a keynote presentation that included a chat with the Jacobs Media VP. But one thing does give pause to Morris’ optimism, and that is self-driving cars. Listen to her discuss the future. Continue Reading

Triton partners with Panasonic for in-car audio advertising

Panasonic’s Aupeo division announced a partnership with Triton Digital for use of the Tap OnDemand ad platform. Through this deal, Triton’s technology will be used for targeted ad insertion into the personalized audio messages played by the company’s personal radio service in cars. The arrangement will give both car manufacturers and brand partners the opportunity to deliver personalized audio messages to drivers through the OneConnect system. Continue Reading

Canadian podcast listenership among drivers growing gradually

A new survey reveals that Canadian podcast listening in cars has continued to rise. The results showed notably more podcast consumption among the 18-34 age group at 17%, compared with 8% for ages 35-54 and just 2% for the over 55 group. It was also most popular among university graduates compared with other education levels. Continue Reading

Survey: European drivers still want (and use) radio in cars

Radioplayer has shared research into the role of radio in cars, and even though new technology is posing a growing threat to the traditional format, it found that radio remains a valuable feature for vehicles. The organization’s survey of drivers from the UK, France, and Germany found that 82% said they would not consider buying a car without a radio. Continue Reading

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The decline of radio(s)

Radio listening has kept its reach during this time of digital disruption. But an interesting fact in yesterday’s Infinite Dial 2016 release was that radio ownership among consumers has seriously decreased. It’s going to get worse as cars modernize to catch up with Americans’ enthusiastic adoption of streaming. The disappearing radio is one of the most clearly predictable audio technology trends of our time. Continue Reading