Advertising & Monetization 21

“Hidden Brain” podcast moves to Midroll Media for exclusive repping

Posted on August 4, 2020 by Brad Hill

The Hidden Brain podcast, hosted by Shankar Vedantam, has moved its ad representation exclusively to Midroll Media, the ad sales division of Stitcher. (Stitcher has recently been acquired by SiriusXM, from E.W. Scripps, in a deal which will close by Q3). Alongside this deal, Hidden Brain will be produced independently by Hidden Brain Media, starting October 1. The podcast will continue to be distributed by NPR. It’s a chart success — click through to see its placements.
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Chartable launches “SmartPromos” to help podcasters and advertisers

Posted on July 28, 2020 by Brad Hill

Podcast tech and attribution company Chartable has launched a feature called SmartPromos, which traces listener action from hearing an ad for a podcast, to downloading that advertised podcast.The intelligence behind this technology can be helpful to advertisers as well. Continue Reading →

Audioboom sees 20% revenue growth in H1; earnings release

Posted on July 21, 2020 by Brad Hill

Audioboom released information about its finances for the first half of 2020 in a blog post. The document, signed by CEO Stuart Last, contains the main bullet points at the top, followed by interesting discussions of various aspects of the podcast industry, COVID-19, Audioboom’s partnerships, and more finances at the bottom. Revenue increased 20% year-over-year. EBIDTA loss was trimmed. Continue Reading →

Magellan expands its podcast insights product; Westwood One buys in

Posted on July 20, 2020 by Brad Hill

In a two-way press release from Westwood One, Magellan AI is announcing an expansion of its podcast insights service. Westwood One, already a subscriber, is expanding its buy-in to take advantage of the broader service. The company’s scope covers 22,000 podcasts and millions of ads. Continue Reading →

Acast launches Virtual Storefront for podcast ad buyers

Posted on July 16, 2020 by Brad Hill

Acast is announcing the Acast Marketplace Virtual Storefront. It is a self-service campaign planning tool which gives advertisers and agency buyers a way to browse podcasts and their targeting characteristics, before engaging the Acast sales team. The Virtual Storefront gives the buyer more hands-on control than previously. Click through for a screenshot. Continue Reading →

DAX scores exclusive sales for Wondery in Canada

Posted on July 8, 2020 by Brad Hill

Podcast content network Wondery has appointed DAX as its exclusive advertising partner in Canada, we are learning today. DAX will offer Canadian advertisers spot ads and host-read sponsorship messages. Wondery continues to be enterprisingly international. Although translation is probably not necessary for the Canadian market, wondery has been a pioneer in translating hit shows for non-English speaking audiences in other parts of the world. Continue Reading →

Megaphone adds comprehensive attribution via Podsights partnership

Posted on July 8, 2020 by Brad Hill

The enterprise podcast hosting and monetization company Megaphone announced a partnership with podcast advertising attribution company Podshights. In this arrangement, Megaphone will provide attribution metrics to all campaigns run through the Megaphone Targeted Marketplace. Continue Reading →

“What was that promo code again?” Spotify testing a universal answer

Posted on June 22, 2020 by Brad Hill

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading →

Ad Execs: May was the bottom; up from there

Posted on June 8, 2020 by Brad Hill

In a survey by Pivotal Research Group, a panel of advertising executives responded with optimism that the Covid-related advertising slump reached its low point in May. That month showed signals of a rebound, according to a panel of advertising executives. Continue Reading →

WideOrbit marketplace integrates with Rubicon Project exchange

Posted on June 3, 2020 by Brad Hill

WideOrbit is announcing a partnership with programmatic platform Rubicon Project, exposing WideOrbit’s network of audio publishers to Rubicon’s ad buyers. WideOrbit’s client list includes audio services, platforms, networks, radio broadcasters, and audio content publishers. Continue Reading →

AdsWizz expands exec team with global supply leader Anne Frisbie

Posted on June 2, 2020 by Brad Hill

AdsWizz is announcing today that Anne Frisbie, an executive whose career roots go back to 1990s entrepreneurism, is joining the executive team as SVP of Global Supply. Frisbie comes to AdsWizz from nearly a dozen years with InMobi where she was SVP, Global Brand & Programmatic. Continue Reading →

Acast Open podcasts now can enter Acast Marketplace for dynamic ad insertions

Posted on June 1, 2020 by Brad Hill

Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading →