Magellan expands its podcast insights product; Westwood One buys in

In a two-way press release from Westwood One, Magellan AI is announcing an expansion of its podcast insights service. Westwood One, already a subscriber, is expanding its buy-in to take advantage of the broader service. The company’s scope covers 22,000 podcasts and millions of ads.

Magellan offers advertising insights focused on the top 3000 podcasts. It seeks to provide competitive intelligence to existing and prospective podcast advertisers, and podcast publishers.

“Our expanded set of services are rooted in our ability to account for the growth of dynamic ad insertion in the podcast space,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “Understanding the impact DAI has on podcast advertising has allowed Magellan AI to better estimate advertising spend in the US and international markets like the UK, Canada and Australia.”

Westwood One takes advantage of the PR instance to brag about new and existing shows. New ones include In the Bubble with Andy SlavittThe Prof G Show with Scott Galloway, The Stacking Benjamins Show, and Tell Me What to Do with Jaime Primak Sullivan.

Existing powerhouse podcasts in the Westwood One Podcast Network include The Ben Shapiro Show, The Mark Levin Show, The Savage Nation, and The McLaughlin Group; Life and Entertainment notables including The Dennis Miller Option, Mommies Tell All, and the award-winning Last Day; other influential Business, Money and Tech shows such as Marketplace Minute.

From Pierre Bouvard, Chief Insights Officer at Cumulus/Westwood One: “Our podcast network is expanding rapidly, and we look forward to using Magellan AI’s powerful insights into this constantly evolving arena to both bring value to our partners and grow our business.”

Brad Hill