Brief news items and worthy reads from around the web: “Audio is the new video.” Best practices in radio ads. An audio celebration for a legendary boutique creative shop. Continue Reading
PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading
CBS Radio Inc. has filed its Form S-1 SEC registration for an expected Initial Public Offering. The mile-long document explains the basic business, summarizes financials for the first nine months of 2016, and discloses investment risks. We examined the prospectus and made notes of the digital aspects. Continue Reading
Brief news items and worthy reads from around the web: Bob Lefsetz on Recode Media podcast; innovations at WNYC; interview with Radiolab founder; what’s next for political podcasts? Continue Reading
Today brings an announcement from AdsWizz that it has obtained a partnership with demand-side programmatic buying platform RTBiQ. The alliance leverages AdWave (the audio advertising platform owned by AdsWizz) to bring digital audio ad inventory to RTBiQ’s buyers. Continue Reading
Low barrier to entry — that is one of the appeals of podcasting, driving an explosion of content at the amateur, semi-pro, professional, and stardom levels. But there is a knowledge gap, and we are seeing it filled by educational initiatives that explain podcasting conceptually, as well as the technology and distribution. Continue Reading
PRX, a leader in the creation, marketing, and distribution of on-demand audio, has launched Project Catapult, a training program for selected radio stations. The project will select five stations from a pool of applicants to attend a 20-week “boot camp.” At the end, each station will have created a 20-week show series. Continue Reading
In a startling announcement, Samsung Electronics revealed that it will acquire Harmon International for $8-billion. The strategy targets the car as the next milestone mobile device. Harmon is best known as the builder of car audio systems (JBL and Harman/Kardon brands). Continue Reading
Brief news items and worthy reads from around the web: Wrap-up from the WorldDAB conference; a connected car report for automakers; touring Pandora’s Minneapolis office. Continue Reading
An upcoming webinar on protecting trademarks is positioning as a free learning experience for broadcasters and all media companies. “The protection of brands, slogans, positioning statements and program titles must be a high priority of any electronic media company,” says broadcast law attorney David Oxenford. Continue Reading
The Download on Podcasting project, a collaboration of DMR/Interactive and Texas A&M University, has released two reports, one of which positions the podcast business as poised to reach $100-million dollars in revenue Continue Reading
In an alliance with TuneIn and AccuRadio, Pandora is announcing this morning the launch of the Harmonic Audio Network, an ad network for advertisers in streaming audio. The Harmonic Audio Network will be exclusively represented by Pandora’s sales force. The new network widens the audio inventory available to Pandora’s sales staff, and creates what the company is marketing as a trusted, high-quality marketing opportunity across three recognized brands. Continue Reading