Dashboard? Eh, it’s time for the back seat integrations

The connected car revolution continues to grind along incrementally, model year after model year, with app connectivity becoming easier as the American auto fleet (12 years old on average) modernizes. The digital dashboard is the gridiron, and the traditional button radio is the line of scrimmage as audio providers collide for position. But it doesn’t end there. Continue Reading

Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading

Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading

Emmis’ Smulyan: NextRadio in “very early stages”

NextRadio was introduced in August, 2013, as a tuner for SmartPhones to receive over-the-air radio reception with enhanced on-screen interactivity. In the nearly four years of NextRadio promotion, Emmis has faced challenges. In this week’s earnings call, Emmis head Jeff Smulyan put NextRadio prominently in the discussion, and framed it as an early-stage product undergoing growth and improvement. Continue Reading