0

Panoply exits content business; focus on tech platform; Slate Group head exits to form new audio company

Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading

0

Panoply Media launches Pinna, an audiobook and podcast subscription for children

Podcasting company Panoply Media has unveiled a new audio service designed for children, featuring audiobooks and original podcast content. Pinna is intended for listeners aged 4 to 12. Original series on the ad-free iOS mobile app cover genres including mystery, fantasy, sports, bedtime stories, a game show, and a musical show. Continue Reading

2

Panoply leverages Nielsen data management for targeted podcast advertising

In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading

0

Panoply adds WBUR & BuzzFeed to Megaphone podcast platform; releases Megalink

Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading