iHeartMedia has chosen Panoply’s Megaphone platform to distribute select shows from its iHeartPodcast Network. As a Megaphone client, iHeartMedia will receive tools for publishing, dynamic ad insertion, ad operations, campaign management, reporting, and analytics. Continue Reading
Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading
Podcasting company Panoply Media has unveiled a new audio service designed for children, featuring audiobooks and original podcast content. Pinna is intended for listeners aged 4 to 12. Original series on the ad-free iOS mobile app cover genres including mystery, fantasy, sports, bedtime stories, a game show, and a musical show. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading
Panoply Media has hired John Dryden, who will serve as the head of scripted programming for the podcast network. In this capacity, Dryden will develop and produce scripted shows, both comedy and drama, for Panoply. Continue Reading
AdLarge Media has entered a partnership with Megaphone, the show host and ad-serving arm of Slate’s podcasting company Panoply. AdLarge, an independent audio advertising sales company, joins BuzzFeed, WBUR, and Gimlet Media on the roster of Megaphone partners. Continue Reading
Brief news items and worthy reads from around the web: Andy Bowers talks podcasting’s future. Alex Da Kid discusses independent music companies. Continue Reading
Panoply Media has informed RAIN News that it has completed a partnership with Gen-Z Media to develop and produce podcasts for young listeners. The deal includes a second season of the popular kid-centered audio drama The Unexplainable Disappearance of Mars Patel, and future shows now on the drawing board. Continue Reading
Slate-owned podcast network Panoply notified us of a few developments related to its Megaphone podcast content management platform. New high-profile publishers have joined Megaphone, and a new product called Megalink offers a user-friendly subscription process that also gives producers more intelligence about listeners. Continue Reading
Panoply, the podcasting network owned by publisher Slate, is planning to launch an office in London. This new base will focus on increasing collaborations with audio talent in the UK market. Continue Reading
Brief news items and worthy reads from around the web: Mobile YouTubing skyrockets in India; Sainsbury bets big on vinyl; developing high-definition vinyl; Panoply exec talks shop. Continue Reading
Slate’s Panoply division has created a new platform focused on creation, monetization, and distribution of podcasts. The new content management system is called Megaphone. It was built on ad-insertion technology from Audiometric, which Panoply acquired in August. Continue Reading