When promoting a podcast, where is best to send would-be new listeners? We have always advocated for a dedicated show website. It’s easier for users, provides much more information, and locks in a new listener more effectively. Continue Reading
In the aftermath of the Spotify’s exclusive deal with Joe Rogan, and its tectonic effect on the podsphere, We are seeing anonymously sourced reports from Apple that the company is building executive-level staff to manage original podcast development. The source… Continue Reading
Hubbard Radio announced a new role in its digital audio initiatives: Brand and Digital Content Development Director. Phil Mackey has been chosen for the position. He will be based in the Twin Cities HQ, and work with Greg Strassell and Jeremy Sinon. Continue Reading
Pod Drop features new and returning podcasts. Today, a branded podcast from WeTransfer, a new show from The Moth / PRX, and another new show from TED. Continue Reading
Investment house Goldman Sachs released a research note predicting the fortunes of the global music industry, from concerts to streaming. It’s a bad-news / good news sort of thing. everything down (a lot), then up (even more). Continue Reading
Entercom-owned RADIO.COM released a raft of encouraging listening numbers following a mobile app update. Listening increased in March month-over-month. Even sports programming saw gains, though no actual games were played. The mobile app has been updated for better content discovery and ad targeting. Continue Reading
Podtrac released its monthly ranking of top 20 podcasts for April. (See below.) Stability governs the upper portion, as the top six shows held their places from the previous month. New to the list in April: The Ron Burgundy Podcast, produced by iHeartRadio, taking the #16 spot. NPR is the most-represented publisher in this list. Continue Reading
Toronto research company Audience Insights is enlarging the scope of its research and consulting, and changing its brand to Signal Hill Insights. The main thrust of the company’s expanded mission appears to be a widening of focus. While Audience Insights provided intelligence to advertisers, Signal Hill Insights will also work on monetization issues for publishers. Click for specifics. Continue Reading
The Infinite Dial Australia has been released by Edison Research and its sponsors. Radio remains strong and reslient, while online audio grows. Continue Reading
If there would ever been an indicator of podcastings’ maturity as a media category, or a podcaster emerging as a media mogul, it is today’ blockbuster news that Joe Rogan has signed an exclusive arrangement with Spotify, worth $100-million. It’s… Continue Reading
We are posting this before the official announcement of Webby Awards 2020 winners, and taking information from around-the-web leaks. From what we can find, some of the podcast winners are include a Luminary exclusive, and mostly well-known shows. Continue Reading
Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Its latest data is for the week of May 11 – May 17. The happy news for the podcast industry is that with this week’s metrics, Podtrac’s view of the industry shows steady recovery from a Covid-19 low point in the week ending April 13. Continue Reading