iHeartPodcast Network Australia’s new partnerships: Audioboom & Kast Media

iHeartPodcast Network’s Australian subsidiary, which is managed by media group ARN, is starting the week with an announcement of two network partnerships: Audioboom and Kast Media.

Both networks  will extend their catalogs to iHeart’s distribution portal, gaining a pipeline to Australian audiences, while ARN builds its content catalog and ad inventory. some of Kast Media’s podcast titles are: On Purpose with Jay ShettyThe Fighter & The Kid, and Impaulsive with Logan Paul. From Audioboom will come  CasefileNo Such Thing As A FishThe Totally Football Showand F1: Beyond The Grid as well as others.

ARN says that its podcast listenership was up 65 in May compared to April. Taking the pandemic period (which ARN defines as mid-March through May), there was a 22% bump in listening:

This from Stuart Last, CEO of Audioboom: “Our podcasts feature well-known personalities and top talent from across the world, attracting global audiences, including significant numbers in Australia. The experience of ARN’s iHeartPodcast Network in monetising audiences makes them the perfect fit to further expand our advertising potential across the Audioboom roster. From the entertaining No Such Thing As A Fish to the true crime grit of the Australian-made Casefile, we know clients across Australia are going to love speaking to these new listeners.”  

On the two new partnerships, ARN’s Head of Commercial Audio & Podcasts Corey Layton said, “ARN continues to dominate the podcast space, and these new partnerships with Audioboom and Kast Media will further extend and diversify our offering, giving brands access to some of the world’s most compelling and popular content.”

Brad Hill