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SiriusXM acquires 99% Invisible Inc.

Posted on by Brad Hill

Emulating Spotify and The New York Times, and furthering an ongoing era of podcast consolidation, SiriusXM has acquired 99% Invisible Inc., the owner of the venerable 99% Invisible podcast and its spinoffs. The podcast was launched by host Roman Mars in 2010, which could be considered the Middle Ages of podcasting — an era between the rosy founding days of a new media category and the modern resurgence which started with NPR’s Serial in 2014. Click for details. Continue Reading →

Tom Webster: A Crucial Metric of Podcasting’s Health

Posted on by Tom Webster

by Tom Webster

In his inaugural guest column, Tom Webster illuminates hidden signifiance in metrics from The Infinite Dial, the annual report on American listening produced by Edison Research and Triton Digital. Have you wondered about the conversion rate from monthly to weekly podcast listening? Or mere awareness to actually listening? Those numbers are significant: “What converts people from awareness to usage to habit is not the inevitability of the passage of time, it’s improvement — better content, better access, better discovery — better podcasts.” A must read.
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Westwood One Podcast Network will rebrand as Cumulus Podcast Network

Posted on by Brad Hill

Cumulus Media-owned Westwood One Podcast Network will rebrand as Cumulus Podcast Network, the change taking place on May 6. Suzanne Grimes, Executive Vice President Corporate Marketing and President, Westwood One, will retain responsibility for the Company’s podcast sales network. The public-facing renaming makes eminent sense. Continue Reading →

Apple’s “next chapter” of podcasting: Paid listening. And channels.

Posted on by Brad Hill

In an announcement targeted mainly to podcast creators, Apple announced two upcoming features that will enable podcasters to earn subscription revenue, and organize channels of content to increase listening. While both those features widely exist elsewhere, SVP Eddie Cue calls it “the next chapter of podcasting.” New analytics are also in the offing. It all comes out in May. Continue Reading →