Google goes native to promote Play Music free tier

Posted on by Anna Washenko

The business of an ad-supported radio service can be a tricky one, balancing the listeners’ demand for free content with the need to stay afloat and make money to keep delivering that content. And with so many well-established players such as Pandora, Spotify, and iHeartRadio already sitting in comfortable positions, it’s extra challenging for a new face to break through the crowd. Yet Google is trying to do just that and it’s using native advertising to stand out. Continue Reading →

Internet Radio Rewind #56: A new podcasting deal; radio groups sued; Apple Music metrics; more

Posted on by Brad Hill

A weekly podcast from RAIN News

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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: A talent agency gets into podcasting; radio targeted in pre-1972 lawsuit; Apple disagrees with MusicWatch research; Deezer wants big bucks; Mad Genius Radio shuts down. Continue Reading →

Streaming accounts for 72% of Denmark’s music market

Posted on by Anna Washenko

IFPI Denmark released data on the first half of 2015 for the country’s music industry, which showed a strong performance by streaming. Revenue from streaming platforms rose by 14% in H1 2015 compared with H1 2014. Recorded music overall rose just 0.4% since the same period last year, which physical sales dropping 35% and downloads falling 13% from the year-ago period. Continue Reading →

Westwood One commissions study to highlight advertiser (mis)perception of AM/FM reach

Posted on by RAIN News Staff

In addition to the disruptive challenges faced by traditional radio as streaming continues to grow, there might be a perceptual challenge for the industry’s relationship with advertisers. That’s what Westwood One sought to reveal in a commissioned study from research company Advertiser Perceptions, the results of which can be interpreted to indicate that radio has greater consumer reach than buyers perceive. Continue Reading →