The Download on Podcasts: New podcast guidelines from the IAB aim to standardize key terms

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In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading

Sonos adds voice-control from Amazon’s Alexa

Sonos announced that it is adding some third-party app integrations to its wireless speaker products. Most intriguingly, one of the first partnerships for app support is with Amazon. People who have both Sonos speakers and one of Amazon’s Alexa-enabled devices – the Echo or Echo Dot – can now use the Amazon voice-controlled product to operate their Sonos system. Continue Reading

Entercom commits to Clip Interactive for mobile and web streaming

Boulder-based Clip Interactive announced that Entercom Communications, the nation’s fourth-largest radio group, will use Clip interactive radio players for its mobile and web streams. The agreement throws Entercom’s 129 radio stations onto Clip’s interactive platform. The deal follows a year-long engagement of Entercom’s seven-station Portland cluster on Clip’s platform. Continue Reading

Townsquare chooses WideOrbit for network-wide webcasting

WideOrbit has announced that radio group Townsquare Media has commited to a suite of WideOrbit digital platform products across Townsquare’s array of 310 radio stations. Townsquare is the third-largest radio group in the U.S., operating in 66 markets. The deal completes a multiyear Townsquare effort to consolidate its digital operations. Continue Reading

Amazon planning two music streaming services (with one at half-price)

Amazon has been showing interest in launching a standalone streaming music service for months, but according to the latest reports, the tech giant won’t be happy with just one. Amazon appears to be considering two services: one that would match the industry standard of unlimited on-demand access for $10 a month; the other would be half the price and would only work on the company’s Echo home speaker hardware. Continue Reading

The Download on Podcasts: RSS vs API — what it means and why it’s important

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How do consumers listen to podcasts? When do they start, stop, abandon, complete their shows? In particular, do they hear the ads? How is advertising effectiveness verified? When those questions can be answered, advertiser buy-in to podcasting will increase. “API Listening” is one key to the future, and an industry buzzword in the present. Continue Reading

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Omny Studio announces podcast listening analytics that include Apple app plays

In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple’s Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny’s technology is possibly the first of its kind. Continue Reading

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Live365 set to return: Big news for small webcasters

Live365, the internet radio host which catastrophically unplugged its service in January, has resurfaced and is planning to re-open. The re-emergence of a mainstay resource for internet radio stations will come as a shock of good news to small webcasters which have struggled to survive since January, or which have not survived. But the news is full of yet-unanswered questions. Continue Reading