Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Podtrac Top Podcast Publishers (June), plus RAIN remix

Posted on by Brad Hill

Podtrac has released the June edition of the measurement company’s Top Podcast Publishers ranker. Many publications make noise about NPR reclaiming the #1 spot from iHeartRadio (and we hereby note it dutifully), but these two podcast powerhouses are separated by a small fraction of the key metric, US Unique Monthly Audience, and they flip back and forth. Click through for the chart, and RAIN’s remix based on per-show averages. Continue Reading →

Voxnest State of the Podcast Universe: Key trends for mid-2020

Posted on by Brad Hill

Voxnest released a mid-year interim report, part of its State of the Podcast Universe, which is an annual release at year-end. The report is divided into four main observational sections corresponding to podcast business trends: Business, Advertising, Listening, Content. We’ve raided the report for a few key points; click through for a link to the actual download. Continue Reading →

PRX picks up “Latino USA” for distribution

Posted on by Brad Hill

We received a note from PRX with the news that the audio network has scored distribution rights for Latino USA, a national news and cultural affairs program, for release to 220 public radio stations across the U.S. The Latino USA podcast (see it HERE) will join PRX’s portfolio of on-demand audio. The program is anchored by journalist and Futuro Media Group founder Maria Hinojosa. Continue Reading →

U.S. Latinos a key component of podcast listening: First-ever study from Edison Research

Posted on by Brad Hill

In its first Latino Podcast Listener Report, Edison Research revealed a raft of statistics about a key American listening segment. Twenty-five percent of U.S. Latinos are monthly podcast listeners. Perhaps more important, 20% are weekly listeners, nearly matching the percentage of the total U.S. (13+) population. Continue Reading →

Podation, providing “Pay per Listen” monetization to podcasters, readies for launch

Posted on by Brad Hill

A new venture, Podation, is readying for launch. Podation provides “Pay Per Listen” monetization to podcasters. The idea here is to lure the long tail of podcasters away from automated podcast advertising as a business model. Instead, Podcation offers a way to carve out selected content that users pay to hear. Podation provides the presentation and transaction tools.
Continue Reading →

BBC rebrands its production division and launches a podcast unit

Posted on by Brad Hill

The British public broadcaster has rebranded its production division, formerly BBC Radio & Music Production, which relaunched today as BBC Audio. This is part of a widespread de-platforming of radio and broader reconceptualization as audio. Four people staff the new unit, headed by Clare McGinn, previously Head of Production for BBC Radio 4 in Bristol. McGinn is a career BBC’er. Continue Reading →

New podcast network ActionPark Media partnering with DAX

Posted on by Brad Hill

Burgeoning podcast network ActionPark Media, helmed by actor-director Kevin Connolly, is partnering with ad-tech specialist DAX (a division of UK-headquartered Global), to build audience and monetization for a growing slate of shows. Connolly is known for playing the character E in Entourage. ActionPark Media is starting up with an existing portfolio of eight podcasts. Continue Reading →