Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

DAX scores exclusive sales for Wondery in Canada

Posted on by Brad Hill

Podcast content network Wondery has appointed DAX as its exclusive advertising partner in Canada, we are learning today. DAX will offer Canadian advertisers spot ads and host-read sponsorship messages. Wondery continues to be enterprisingly international. Although translation is probably not necessary for the Canadian market, wondery has been a pioneer in translating hit shows for non-English speaking audiences in other parts of the world. Continue Reading →

New York Magazine (Vox) hires editorial director for audio: Hanna Rosin

Posted on by Brad Hill

Another legacy media brand dives deeper into podcasting. New York Magazine (a Vox company) hired its first editorial director of audio, Hanna Rosin. A Stanford University alumna, D.C.-based Rosin comes to New York Magazine from The Atlantic and Slate, according to her LinkedIn page, but is probably better known to many as co-host of NPR’s Invisibilia.  Continue Reading →

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Michael Robertson: Is the Spotify Deal With Joe Rogan Illegal?

Posted on by Michael Robertson

by Michael Robertson

This guest contribution by iconic digital audio entrepreneur Michael Robertson digs into the U.S. copyright code and finds a statute which might relate to, and potentially invalidate, Spotify’s exclusive distribution deal with Joe Rogan. Continue Reading →

Podtrac Top Podcast Publishers (June), plus RAIN remix

Posted on by Brad Hill

Podtrac has released the June edition of the measurement company’s Top Podcast Publishers ranker. Many publications make noise about NPR reclaiming the #1 spot from iHeartRadio (and we hereby note it dutifully), but these two podcast powerhouses are separated by a small fraction of the key metric, US Unique Monthly Audience, and they flip back and forth. Click through for the chart, and RAIN’s remix based on per-show averages. Continue Reading →

Voxnest State of the Podcast Universe: Key trends for mid-2020

Posted on by Brad Hill

Voxnest released a mid-year interim report, part of its State of the Podcast Universe, which is an annual release at year-end. The report is divided into four main observational sections corresponding to podcast business trends: Business, Advertising, Listening, Content. We’ve raided the report for a few key points; click through for a link to the actual download. Continue Reading →

PRX picks up “Latino USA” for distribution

Posted on by Brad Hill

We received a note from PRX with the news that the audio network has scored distribution rights for Latino USA, a national news and cultural affairs program, for release to 220 public radio stations across the U.S. The Latino USA podcast (see it HERE) will join PRX’s portfolio of on-demand audio. The program is anchored by journalist and Futuro Media Group founder Maria Hinojosa. Continue Reading →

U.S. Latinos a key component of podcast listening: First-ever study from Edison Research

Posted on by Brad Hill

In its first Latino Podcast Listener Report, Edison Research revealed a raft of statistics about a key American listening segment. Twenty-five percent of U.S. Latinos are monthly podcast listeners. Perhaps more important, 20% are weekly listeners, nearly matching the percentage of the total U.S. (13+) population. Continue Reading →

Podation, providing “Pay per Listen” monetization to podcasters, readies for launch

Posted on by Brad Hill

A new venture, Podation, is readying for launch. Podation provides “Pay Per Listen” monetization to podcasters. The idea here is to lure the long tail of podcasters away from automated podcast advertising as a business model. Instead, Podcation offers a way to carve out selected content that users pay to hear. Podation provides the presentation and transaction tools.
Continue Reading →