Comprehensive coverage of the podcasting industry and its business ecosystem.
Omny Studio announced the launch of Apple Podcast Consumption Analytics, which was first announced in a webinar with RAIN News in August. This service is now out of beta testing and is available to enterprise customers. Customers using the analytics will be able to track and report consumption data from streamed plays of podcast episodes listened to on the Apple Podcasts app. Continue Reading
When AudioHQ announced the release of its original Bronzeville podcast series, one of the forces intersecting in that project was ART19, the podcast tech company which hosts the series. Now, we learn that AudioHQ and ART19 have cemented that relationship, and Sean Carr’s ART19 will be the hosting platform for other AudioHQ productions. Continue Reading
PRX and iHeartRadio are collaborating on a day of live podcast performances at SXSW. Podcasts are usually put through re-recording and editing in order to get a polished final episode, so the trend of live recordings poses a challenge for the producers. Continue Reading
Spotify has been nibbling at podcast distribution for over a year, bundling a substantial range of popular shows into the otherwise all-music app. Now the global leader in on-demand music leans into on-demand podcasting with an announcement of three original shows to be launched in coming weeks. Continue Reading
RadioPublic, a mobile podcast listening app, is launching a discovery feature called Podcast Playlists. Each playlist is themed by topic or activity, and they are programmed by podcast experts, producers, and listeners with episodes from across different shows. Continue Reading
Global podcasting platform audioBoom announced that it has created a distribution partnership with iHeartRadio, whereby its on-demand audio programs are exposed to iHeartRadio’s millions of listeners. Continue Reading
Podtrac has released its ranking of the top 20 podcasts for January 2017. The most recent monthly chart has some small shuffles in placement, but the roster of shows in question looks the same as those from December. Continue Reading
Podcast company Midroll Media announced three new hires for its executive team. These additions further expand the podcast talent pool under the E.W. Scripps umbrella; Scripps acquired Midroll Media in July 2015 and then purchased podcast listening app Stitcher from Deezer in June 2016. Continue Reading
Uncover Studios announced its official launch as a marketing podcast and influencer company. The company, owned by marketing agency TMPG, creates original podcast content and multimedia marketing campaigns. In a press release, Uncover explained its work as aiming “to maximize brand impact with original podcast shows, custom content, influencer campaigns and large-scale multimedia support.” Continue Reading
In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he discusses how common podcasting terms lack consistent definition throughout the industry, and suggests solutions. Continue Reading
Guest columnist Steve Goldstein explains what he sees as the biggest issue with car infotainment systems: that they are ugly, not user-friendly, and don’t offer a great audio experience. In his mind, that’s good news for radio. Continue Reading
PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading