Mark Ramsey: This Is How Long Your Podcast Should Be
by Mark Ramsey
Guest columnist Mark Ramsey weighs in on a hot debate in podcasting: How long is the best podcast length? Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Bridge Ratings posts podcasting best practices and discovery data
Bridge Ratings has released new survey info about podcast discovery for listeners, and best practices for creators. Based on its latest data, from Jan. 23-Apr. 10, the rate of audio consumers who had ever listened to a podcast was 43%, up from 30% in the 2016 survey and 26% in the 2015 survey. Continue Reading
Norman Lear to host new podcast with PodcastOne
PodcastOne announced that Hollywood legend Norman Lear will be hosting a new show on the network. All of the Above with Norman Lear will pair the famed sitcom creator with co-host/actor Paul Hipp and a featured guest. Continue Reading
Midroll-owned Stitcher starts new network of ad-supported original podcasts
Venerable podcast listening app today announced an expansion into original programming, and the creation of a network of shows. The new shows are ad-supported, branching off from an existing portfolio of 50 Stitcher-original programs in a subscription service. Continue Reading
NPR launches “Up First” morning news podcast, hoping to cross over audiences
National Public Radio (NPR) will launch Up First, a 10-minute, 6:00AM podcast news bulletin drawn from its widely distributed Morning Edition syndicated radio show. In starting an online-only podcast that seemingly competes with the live daily radio show which spawned it, NPR intends to address a discrete audience that might not be familiar with NPR radio programming, and possibly drive that audience into a deeper involvement with the NPR ecosystem. Continue Reading
The Download on Podcasting offers best practices
Texas A&M University and DMR/Interactive have released their best practices for podcasting. The report is the latest publication from The Download on Podcasting, a joint effort between the two parties, that aims to offer insights and viewpoints on this facet of the audio industry. The collection of best practices draws on experts from Libsyn, PodcastOne, and Midroll Media. Continue Reading
Emmis ties with Triton Digital and Omny Studio to repurpose shows on-demand
Emmis Communications has announced a three-way technology partnership which will more smoothly repurpose program content for online, on-demand distribution. The solution announced today is a blend of technologies offered by Omny Studio, which has specialized in easy-to-use program clipping and archiving, and Triton Digital, which brings its Tap Podcast monetization platform into the mix. Continue Reading
Steve Goldstein: Why Many Radio Station Podcasts Underperform
by Steve Goldstein
The latest blog post from Amplifi Media CEO Steve Goldstein reviews the struggles many radio stations have with their podcasting efforts. He points to the different listener expectations between a radio broadcast and a podcast. Continue Reading
Panoply Pilot Project gets listener feedback for possible new podcasts
Podcast company Panoply is running a campaign that asks listeners to select new shows to get picked up for a full season. The Panoply Pilot Project has debuted four first episodes of original podcasts. Listeners can offer feedback on each show and vote for the ones they want to hear as a regular Panoply series. Continue Reading
audioBoom survey suggests discoverability as solution to podcasting’s diversity problem
AudioBoom and YouGov collaborated on research into the podcast market and questions of diversity. According to the survey results, 76% of minority Americans listen to podcasts less than once a week and 60% don’t listen to them at all. Continue Reading
Serial Productions’ release dates: Soon for S-Town, not soon for Serial season three
The team behind podcasting megahit Serial has some good news and some bad news for their fans. S-Town, the first show launching under the Serial Productions name, will be released on March 28. The not-so-good news is that the third season of Serial may not air until next year. Continue Reading
Acast lands podcast partnership with talent agency
Podcasting platform Acast has entered a new partnership with Gleam Futures, a talent management company. The deal will see Acast helping Gleam to expand its efforts in podcasting. Acast will leverage its distribution and advertising technology to broaden the reach for Gleam’s shows and to offer monetization options. Continue Reading