Advertising in music services, and ad technologies that power it.
The Spanish Broadcasting System saw more than 50% growth in CPM after a pilot test for programmatic digital audio advertising. The broadcaster witness the spike after participating in the WO Programmatic Digital Audio platform from ad-tech company WideOrbit. Continue Reading
Deezer is launching its first global ad campaign to promote its Flow feature. The spots highlight the lean-back listening option, which plays a personalized stream of music based on the listener’s taste. Continue Reading
Voice-activated smart home speaker Google Home has started experimenting with what may or may not be an ad format. Owners of the device started hearing unprompted promotions for Disney’s upcoming live action version of Beauty and the Beast. Although Google then said the mentions weren’t intended as ads, will advertising be coming to these devices? Continue Reading
iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative. Continue Reading
Ad-tech specialist AdsWizz has entered into a global partnership with Publicis Groupe, a French multinational advertising and public relations firm. Under this deal, AdsWizz’ AudioMatic demand side platform and AdWave will enable programmatic buying of digital audio advertising inventory for all of Publicis’ agencies and buyers. Continue Reading
AdLarge Media has entered a partnership with Megaphone, the show host and ad-serving arm of Slate’s podcasting company Panoply. AdLarge, an independent audio advertising sales company, joins BuzzFeed, WBUR, and Gimlet Media on the roster of Megaphone partners. Continue Reading
Pandora has entered into a partnership with A Million Ads, in a deal to give marketers two new tools for reaching the audio platform’s listeners. The two companies will deliver real-time personalized creative audio at scale, with ads that can take location, time of day, and weather. Continue Reading
SoundCloud is making another foray into programmatic advertising. The audio platform has partnered with Rubicon Project to offer automated buying of video and audio ads on its service. Continue Reading
In a major alignment of forces in the streaming audio advertising realm, TargetSpot announced that it has reached agreement with Spanish Broadcast System (SBS) to be the exclusive third-party representative of SBS streaming inventory. Continue Reading
In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he discusses how common podcasting terms lack consistent definition throughout the industry, and suggests solutions. Continue Reading
PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading