Advertising in music services, and ad technologies that power it.
PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading
Saavn, an India-centric streaming and digital media company, has partnered with AdsWizz and Omnicom Media Group to launch programmatic audio advertising in India. Omnicom and its clients will have access to Saavn’s digital audio ad inventory. AdsWizz will provide the ad solution technology. Continue Reading
In this guest post by Thomas Mancusi, VP of Sales & Development at audioBoom, he talks with a podcast advertiser and media buyer about why the category works. Continue Reading
Veritone, the artificial intelligence platform with a focus on audio, is announcing today an agreement with streaming giant TuneIn. TuneIn will use Veritone’s Cognitive Media Platform (CMP) to capture, archive, and analyze its sports, news, and talk programming. Continue Reading
CBS is partnering with Wrapify, the San Diego-based startup (founded in 2015) which wraps selected American cars with advertising, and shares revenue with the car owner. think of it as Uber without passengers. CBS Radio will use the alliance to drive revenue in the D.C. Metro market. Continue Reading
The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading
Powered by a belief that digital audio advertising is the most most powerful and effective marketing medium, San Francisco-based ad-tech company Instreamatic today launched a platform for digital audio publishers to expose their inventory to national media buyers. Continue Reading
AdLarge has inked an exclusive ad sales agreement to represent the podcast Little Known Facts with Ilana Levine. The weekly show offers interviews with celebrities such as Laura Linney, Matthew Broderick, and Kristin Chenoweth. Continue Reading
PRX has entered a partnership with Market Enginuity, a specialist in developing sponsorships for public media stations and groups. Through this deal, Market Enginuity will take on responsibility for sponsorship revenue across all PRX programs, including Radiotopia. Continue Reading
Spreaker has announced the beta launch of a revenue sharing program. The podcast host is offering an opt-in program for splitting the revenue from audio and visual ads placed into participating shows. Continue Reading
Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify’s effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights. Continue Reading