Advertising in music services, and ad technologies that power it.
Pandora is announcing today the wide release of its two newest ad formats: Muted Video and Responsive Mobile Display, after six months of testing with a handful of launch advertisers. Test partners included Denny’s, Google, Express, and the Lexus Dealers Association. The beta period enabled Pandora to develop usage metrics. Continue Reading
Dash Radio has entered into a joint venture with ad agency Engine Group to make video content for the online radio platform, creating a new revenue source. Dash’s service is ad-free, and instead of standalone spots, any promotions are done by the on-air talent or happen as sponsored stations. Continue Reading
Pandora has hired Eric Picard as the audio company’s vice president of ad product management. In this role, Picard will oversee the ad product roadmap for Pandora, including premium engagement solutions and the company’s advertiser technology, buying and advertiser experience teams. Continue Reading
Cisneros Interactive announced today a $2-million investment in digital audio advertising company Audio.Ad, which specializes in Latin American and U.S. Hispanic audiences. Cisneros owns a majority stake in Audio.Ad, which it acquired in March, 2015. Continue Reading
Spotify is expanding its arrangement with the Rubicon Project to bring its programmatic advertising to the Asia Pacific market. This opens up Spotify’s programmatic campaigns to Australia, New Zealand, Hong Kong, and Singapore. Continue Reading
In a revealing blog post that transparently reveals company financials while explaining economic realities of the music streaming business generally, 8tracks Founder and CEO David Porter has announced that his company has “nearly wrapped our deal with the first of the major labels.” Along with that revelation, Porter says that 8tracks will start its subscription service in the new year. Continue Reading
Slacker Radio and Triton Digital have expanded their partnership. Under the latest deal, Slacker will use Triton’s a2x programmatic audio advertising exchange to monetize its inventory for the U.S. and Canada. Continue Reading
Triton Digital has a new partner for its a2x programmatic audio advertising exchange in Australia. Nova Entertainment, a media company that includes several radio stations, has made its audio ad inventory available on the a2x exchange. Continue Reading
Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading
The Interactive Advertising Bureau (IAB) has published an updated guide to digital advertising for media buyers. The 21-page document charts the business ecosystem and clarifies its vocabulary for advertisers. It is produced by the IAB Digital Audio Committee. Continue Reading
Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will. Continue Reading
Triton Digital has entered a deal with Western Media Group that will expand its business in Canada. Under this arrangement, Western will exclusively operate Triton’s a2x programmatic audio advertising exchange in Canada. Continue Reading