Slacker Radio joins Triton Digital’s a2x platform

slacker logo new canvasSlacker Radio and Triton Digital have expanded their partnership. Under the latest deal, Slacker will use Triton’s a2x programmatic audio advertising exchange to monetize its inventory for the U.S. and Canada. This will allow programmatic buys targeting groups across Slacker’s audience.

“With expertise in audio and a robust ad tech stack, Triton has been instrumental in helping us both develop our digital strategy and grow our advertising efforts,” said Robert Wilde, Slacker’s vice president of analytics and monetization. “We are confident that the targeting and tracking capabilities of a2x will be incredibly valuable in driving higher ROI for our advertising and brand partners.”

“Slacker is a valued partner, and we are pleased to continue to support their global advertising strategy by enabling their U.S. and Canadian listening audiences to be accessed programmatically,” said John Rosso, Triton’s president of market development.

The two companies entered a deal in October for Triton to represent voice-activated XAPP Ads on Slacker.

Anna Washenko