Advertising in music services, and ad technologies that power it.
Acast announced that it is launching its first personalized podcast ads. The podcast platform’s latest feature is powered by A Million Ads, and the service will be available across Acast’s entire global network. According to the press release, elements including the voiceover, the sound effects, and the music of an ad can be customized to a particular listener’s specific situation. Continue Reading
Magellan has released its October ranking of top podcast advertisers, noting two new participants in the list: security company ADT, and stock-trading app Robinhood. The monthly report highlight the top 15 podcast advertisers in the 2,000 podcasts tracked by Magellan. Continue Reading
Audio.ad, a specialist in digital audio advertising for Latin American and Hispanic audiences, has launched a new self-serve advertising platform. AudioSpot.shop will allow small and mid-sized businesses to create and manage their own custom campaigns. Continue Reading
Programmatic advertising is likely to continue an upward trajectory, commanding a projected 65% of all money spent on digital media in 2019. That’s the figure given by market research from Zenith Media. Programmatic audio is participating in the programmatic momentum to varying degrees. Continue Reading
Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading
iHeartMedia announced that it has acquired Jelli, a specialist in programmatic audio advertising for radio and the creator of the SpotPlan platform. Jelli’s technology has been pivotal as audio moves toward programmatic buying and selling. Its work has been especially relevant to the broadcast industry. Continue Reading
Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers. Continue Reading
Pandora has unveiled a new promotional campaign centered on holiday travel. The multi-channel Sound On brand narrative positions Pandora as connecting listeners with the music and audio they love, especially centered on cultural moments. Continue Reading
Ad agency buyer Horizon Media has expanded its relationship with Jelli, the programmatic ad platform for radio. The latest development will see Horizon using Jelli’s SpotPlan demand-side platform, becoming the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. Continue Reading
DAX has hired Tom Larkin for the role of programmatic sales director. This hire establishes a new U.S. programmatic division for DAX dedicated to making 90% of its inventory available programmatically. Continue Reading
The Interactive Advertising Bureau (IAB) Australia has announced the appointment of Gai Le Roy as CEO. In accepting the role, Le Roy she sheds the Interim title that she took in June when the previous chief executive, Vijay Solanki, left the organization. Continue Reading
The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading