Advertising in music services, and ad technologies that power it.
Audio news has never been so resplendent with listening options. Today brings news (and a trailer) from The Economist, a global current events publication, called The Intelligence. The Economist has been in podcasting since 2006, and claims that podcast revenue has increased 50% in the last year. Continue Reading
Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading
Digital audio advertising solutions company Audio.ad has released its Digital Audio in the US Hispanic Market 2019 report. The research, performed by consumer intelligence company qriously, sketches the broad strokes of a highly engaged listening population. Continue Reading
Anchor introduced its Anchor Sponsorships monetization platform in November, and is promoting a strong uptake among its users. According to a new blog post, Anchor says participation in the sponsorships program has “effectively doubled the total number of podcasts on the market that are running ads.” Continue Reading
In today’s edition of James Cridland’s Podnews, he makes an interesting comparison. Taking the just-published list of radio’s top advertisers (from Inside Radio), Cridland has the idea of comparing it with Magellan’s recent list of top 15 podcast advertisers Continue Reading
Spotify’s Discover Weekly is one of the streaming service’s more popular features. Now, the company is giving advertisers the chance to capitalize on the playlist’s popularity. Spotify is testing sponsorships of the Discover Weekly playlist for its free listeners. Continue Reading
Hetal Patel is returning to iHeartMedia for a role as executive vice president of SmartAudio Intelligence Insights. In this position, Patel will head the team creating research and insights to shape iHeartMedia’s value proposition. Continue Reading
Veritone announced that it has entered an agreement to provide advertising insights to Univision Communications’ nationwide Spanish-language radio network. Univision stations will be able to leverage Veritone’s aiWARE artificial intelligence service to access near real-time insights and advertising performance intelligence. Continue Reading
Digital audio advertising company DAX announces today that it has landed an exclusive agreement to distribute and represent popular podcast Something You Should Know for OmniCast Media. The show is hosted by OmniCast co-founders Ken Williams and Mike Carruthers. Continue Reading
Deezer and Triton Digital have entered into a deal for mobile programmatic audio advertising. Under the terms of the new partnership, audio buyers in 20 countries will be able to make real-time deals for Deezer’s digital audio inventory on Triton’s Yield-Op supply-side provider. Continue Reading
Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading
Omny Studio, the audio publishing platform, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella. Continue Reading