Deezer and Triton Digital have entered into a deal for mobile programmatic audio advertising. Under the terms of the new partnership, audio buyers in 20 countries will be able to make real-time deals for Deezer’s digital audio inventory on Triton’s Yield-Op supply-side provider. The ads are unskippable and will air for listeners on Deezer’s free tier. Deezer’s first-party data will be used for targeting and will offer a high degree of impressions delivered to the most relevant audience.
“Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x marketplace,” said Benjamin Masse, Triton’s managing director of market development and strategy. “Enabling agencies and advertisers around the world to engage Deezer’s millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that Deezer has always delivered.”
“We are excited to offer a more efficient way to advertise on Deezer,” said Marianne le Vavasseur, vice president of ad sales for Deezer Brand Solutions. “Now with programmatic advertising through Triton, more brands and publishers can reach the audiences they need to drive visibility and awareness, while our free users will benefit from more suitable ads.”