Spotify’s Discover Weekly is one of the streaming service’s more popular features. Now, the company is giving advertisers the chance to capitalize on the playlist’s popularity. Spotify is testing sponsorships of the Discover Weekly playlist for its free listeners. Continue Reading
Spotify has launched a new personalized playlist feature, Release Radar, which appears in every user’s Browse section. Release Radar is Spotify’s first expansion of the technology which powers Discover Weekly, an unquestionable hit with users and a triumph of algorithmic music curation. RAIN’s Anna Washenko and Brad Hill take Release Radar for a spin, and share their impressions. Continue Reading