Author: Anna Washenko

MusicWatch: Music is major on social media, from song sharing to artist influencers

Posted on by Anna Washenko

MusicWatch has shared a new study exploring the relationship between social media and music. According to the survey’s results, 9 out of 10 regular social media users on the most popular apps have some form of activity related to music or artists. The most common activities on social are simply following a band or performer, but the networks can provide additional context and engagement around music. Continue Reading →

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Apple Music rolling out new social-driven playlist with Friends Mix

Posted on by Anna Washenko

Apple Music is expanding its standard set of discovery playlists. The streaming music platform has added a Friends Mix, which collects 25 songs that a listener’s friends on the platform have been listening to in heavy rotation. Apple has been expanding the social side of its streaming service with recent operating system updates. Continue Reading →

AdsWizz delivers nearly 4% interaction rate with latest ShakeMe digital audio ad campaign

Posted on by Anna Washenko

AdsWizz continues to share insights from brands using its new ShakeMe mobile technology for audio advertisements. The ad format, which lets listeners take a pre-determined action by shaking their smartphones, was the center of a campaign for Shell Car Wash that aired on German digital streaming radio service Rock Antenne. Continue Reading →

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Songwriter groups and mechanical licensing companies reach accord on competition in Music Modernization Act

Posted on by Anna Washenko

After some sharp exchanges, the music industry may be reuniting in its support of the Music Modernization Act, at least when it comes to mechanical licensing. Last month, several companies that currently operate in the mechanical licensing space traded barbs with songwriter groups over an effort to change that portion of the proposed legislation. Yesterday, the parties announced a new compromise. Continue Reading →