Triton Digital announced that its Triton Ad Server, known as Tap, has been integrated with Tru Optik. The new partner specializes in measurement and attribution in connected TV and over-the-top advertising. Continue Reading
Triton Digital’s latest partner is OMS, a major radio sales house in the Netherlands. OMS will use Triton’s Content Delivery Network for streaming of its radio and Internet music stations. The Triton Advertising Platform and a2x participation are also included in the deal. Continue Reading
Triton Digital today announced a new and proprietory ad management program whose key features are inventory manasgement matched to audience data. Called the Triton Advertising Platform (Tap), the product monetizes streams in two flavors: traditional linear streams of broadcasters (“Tap Live”) and pureplay audio publishers (Tap OnDemand). Better audience targeting is a clear emphasis. Continue Reading